
152 – A Bootlegger on the Denim Road with Ben Justman
By Avi Burra and QW
Aired Feb 24, 2026 · 1h 46m · Last boosted Feb 27, 2026
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Show Notes
Avi opens the episode with a sermon on “the compromised substrate”: when public idols crack, the scavengers try to smear the entire network with the sins of a few. Bitcoin is not its loudest humans, and the protocol shouldn’t inherit anyone’s moral debt by association. Then Ben Justman returns, bringing it back to earth with the reality of shipping bottles, licensing, and the awkward border where Bitcoin-native trade meets heavily regulated goods such as wine. They riff on the dream of resilient “Denim Road” style trade routes and courier networks, but Ben explains why alcohol law keeps hi...
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@Ben Justman🍷 friction with earning Bitcoin is a good example of how running a business in a highly regulated fiat industry and simultaneously live on a Bitcoin standard don't mix. Essentially he has to risk everything to truly operate outside the fiat system.
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