
What Spotify And YouTube Changes Mean For Podcast Revenue
By James Cridland and Sam Sethi
Aired Aug 21, 2026 · 57m · Last boosted Aug 22, 2026
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Send James and Sam a message or voicemail James is joined this week by Liam Heffernan from Mercury Podcasts, while Sam gets wet walking around Ireland. We weigh how platform decisions around ads, metrics, and video can quietly reshape podcast monetization, especially for smaller independent creators. We also zoom out to what these changes mean for trust in reporting, discoverability, and the future of open podcasting. • Mercury Podcasts’ mission to support independent shows ready to level up • Independent Podcasters Day and why indies need their own space • Spotify ad skipping tests and the...
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YouTube nowadays also sometimes put ads on videos that are “not monetised”. They just keep all of the money. So. There you go. They need or want money. And putting the limit up where you need to start sharing the money is good. For them. It’s actually crazy that anyone ever thought letting people upload video without ads on them could ever be a business model.
