I was looking for this exact explanation on the MiCA comment and merchant adoption. Such an insidious clause and huge barrier to bitcoin adoption.👇
Note to clarify what Matyas meant about MiCA regulation: While MiCA does not directly regulate merchants, its travel rule requirements effectively forced third-party Bitcoin payment processors — e.g. Confirmo & Qerko — to treat fiat conversion as a financial service, requiring them to KYC every customer. Since they aren’t complying, these processors stopped supporting merchant Bitcoin payments, and since most merchants relied on them rather than managing self-custody, they stop accepting Bitcoin altogether.